LumiWAU (B-ID 2564700-3) is a fun, colorful and creative Finnish design brand, founded in 2013.

All products are designed and hand made locally here in Finland. Good quality, awesome design and joyful way of thinking are present on each and everyone of our items. The LumiWAU style is definitely colorful, outstanding and different from everything else you’ve seen.

As it comes to materials; the choices are made by quality, sustainability, versatility and usability. All our items should have a long, good life with you, and by choosing materials that suit that purpose, my job is done well. Recycled or up cycled materials are used quite often, but of course only the best quality materials are selected to guarantee the long life cycle.

Prints and colors are very dear to me. And that’s why they come in first with everything I design. Sometimes the idea for a piece comes straight from the material. I love to discover new uses for ordinary things and I’m not afraid to use unconventional materials on ordinary items.

LumiWAU collection consists of street wear, accessories and jewellery. The collection is updated and renewed at least twice a year; for spring/summer and for fall/winter. Sometimes mini capsule collections are added between seasons. But this company and brand are not and will never be part of the fast fashion industry. Slow fashion, quality items made with love and care are more my style. And I believe that this is the future, small companies will rule. The mass fashion industry has to change.

As you now see, there’s a lot going on behind the cute and daydreamy cover. By making you look rad and awesome, I also want to change the world bit by bit. I also do a variety of other things in the between of my unicorn rides, so you can contact me on any occasion and I guarantee we’ll sort something out!

Dare to be more than average. I mean, why not?

xx
Lumi